OUR PROMISE TO THE ENVIRONMENT
We love the earth and we’re committed to keeping it beautiful. That’s why all of our packaging is now up to 100% PCR sustainable. By updating our products from bottle to cap, we not only reduce our carbon footprint and the amount of microplastics in the environment, but more specifically, we kept 34 tons of virgin plastic from entering landfills in 2020. In 2021, we are targeting saving a whopping 80 tons of virgin plastic!
A BIG STEP WITHOUT THE FOOTPRINT
PCR, or Post Consumer Resin, is discarded plastic that has been reused, cleaned, reprocessed and reused again. What makes PCR so important to preserving our planet is that it has already been processed into plastic, so there is no further impact on the environment – it can simply be recycled and used again with long-lasting benefits to the earth.
WHY PCR IS A BIG DEAL
Our pledge to the environment begins with our upgrade to PCR sustainable packaging for SexyHair products. PCR is a key factor in keeping the environment green for future generations. Here's why PCR is so important to us:
We have products that are fully recyclable* and those that are partially recyclable.
*Please confirm with your recycling provider, as they may not accept certain materials.