Our Story

We've been hot-blooded since day one.



We at SexyHair believe that sexy is more than just beautiful hair, it’s a self-expression of style. Our professional hair care line provides the performance you expect with education to enhance your craft behind the chair. We empower you to embrace and create your unique expression of sexy.


SexyHair founder and international award-winning hairdresser, Michael O’ Rourke, was inspired by the diversity of Los Angeles and the many styles that defined what the word sexiness embodied. From beach tousled hair, artistic street style, to glamour red carpet looks, he saw sexy as more than a look, but rather a self-expression. He captured that self-expression and packaged it to inspire hairdressers and consumers alike to create their own sexy.

SexyHair debuted in 1998, with bold red packaging with intention to make a BIG statement in the professional segment. The word SEXY, written big and bold, was shocking, naughty and banned from store windows in some states. Michael O’Rourke and his team of education experts hit the national stages with the intent to turn heads, shock and awe this seductive new brand.

Today, “the big red can” is still the iconic staple of the brand and has become the #1 selling professional hairspray brand in the USA with one can sold ever four seconds.

Headquartered in Los Angeles, California, SexyHair is a Henkel brand that distributes professional hair care products in more than 37 countries and 60,000 licensed salons across the USA.



Whether you want to create high volume looks that make a BIG statement, unleash you’re inner creativity to create a STYLE that is uniquely yours, or enhance your natural beauty by achieving HEALTHY looking hair our core sublines have your every look covered.


SexyHair is committed to the stylist & the ARTISTRY of their craft. We support our professionals by providing inspiring on-trend education & salon-exclusive products that are specially designed for styling behind the chair. Together, with our stylists, we CREATE. DESIGN. INSPIRE.


SexyHair offers trend-driven collections that are designed for in-the-moment looks with innovative ingredients and performance-driven results. Whether you are looking to create tousled beach hair with lived in touchable TEXTURE, or CALM strands with the power of CBD, these crafted lines allow you to transform your look and create the looks your clients desire.

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