Our Story

We've been hot-blooded since day one.

Our Roots

We are a product of passion, founded by a dynamo with wits as sharp as his scissors. Michael O’Rourke built an empire by breaking all the rules. From the first, Sexy Hair was a welcome splash of red in a world of weary black and white, and proof that fun can be a seriously powerful serum. His philosophy inspired an army of awesome ambassadors, who subscribe to the school of “anything is possible”. And today with industry guru Karl-Heinz Pitsch at the helm, that attitude infuses everything we do. We believe in making waves. Turning up the volume. Being seen and heard. Because if there’s one thing we’ve learned it’s that you’ve gotta take a risk to get the reward. And with Sexy Hair now sitting pretty in more than 45 countries and over 60,000 salons in the U.S. alone, our ubiquitous star logo stands as a testament to the incredible things that can happen when you’re not afraid to push a few buttons.

Every woman wants to feel sexy so I put it in a bottle
Michael O'Rourke

Live Sexy

Innovate fearlessly. Unleash creativity. And let your passion lead the way. Our “go bigger” philosophy doesn’t just apply to style—here, it’s a way of life. And unlocking potential is our ultimate area of expertise.

Learn Sexy

Education starts with inspiration. Our unique education program is designed to not only teach you cutting-edge techniques, but also to excite and motivate you to new heights in your career and life.
Our award-winning academy, The Institute of Courage is where we nurture talent and foster creativity in our students. Here, students also become experts in our exclusive haircutting system, Structure in Motion™—a signature set of techniques that helps decrease fatigue in stylists while achieving stunning results.

Love Sexy

Ready to check out what it’s all about? Explore some videos to see our passion in action.

Sexy Hair Reel

Let Us Show You Why Sexy Rocks

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