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NY Fashion Week- Charlotte Ronson & Cosmopolitan Magazine with Jennifer Chun

September 16, 2013

The country’s fashion elite congregated to New York City last week for a chance to see the trends for Spring/Summer 2014 and Sexy Hair was in the midst of the action. Kicking off its participation, Sexy Hair was at the Charlotte Ronson Spring/Summer 2014 presentation at Mercedes Benz Fashion Week on September 7th at Lincoln Center. The energy backstage was so palpable it could have powered up the signs in Times Square!

‘Inspired by ‘the Parisian girl in New York,’ the looks radiated chic effortless style and playfulness,” said Rafe Hardy, Creative Artistic Director for Sexy Hair. “Using products such as our new Spray Clay, Soy Touchable and Dry Shampoo, our artists created styles that serve as go-to looks every girl should have in her beauty repertoire this spring.”

Sexy Hair reprised its role as hair style team and beauty sponsor for the Ronson fashion event working diligently with the designer and her team to develop hairstyles that complement the offbeat glamour and vibrancy of her collection.

Sexy Hair also served as a sponsor for Ronson’s After Party at Marquee Nightclub where Leigh Lezark, Jessica Alba, Charlotte Ronson, Derek Blasberg, AnnaSophia Robb, Chloe Bridges, and Annabelle Dexter-Jones were in attendance.

Later that week, Sexy Hair artists were once again backstage. This time, they served as the exclusive hair style team for Cosmopolitan for an Emerging Designer Showcase with Jennifer Chun at The Glass Houses in NYC. Centered on Fun, Fearless Fashion; the event featured looks from the mid-west designer’s Spring/Summer 2014 collection. The hairstyles mirrored the designer’s geek-chic and playful style.

“Fashion Week is intense and our artists demonstrated a great deal of depth, professionalism and skill,” Hardy said. “Our products were essential in helping our talent execute striking runway-worthy styles.”
The team was able to create easy, sophisticated styles using Style Sexy Hair Spray Clay which was an overnight sensation with its ability to provide texture, fullness and control in an easy to apply can. Healthy Sexy Hair Soy Touchable, the weightless hairspray, was essential in providing shine and buildable hold while the Big Sexy Hair Dry Shampoo gave a good foundation for models’ hair that had already graced the runways in previous shows and needed the extra oomph.

The company’s presence wasn’t limited to just one area. Images of the new Sexy Hair advertising campaign featuring new celebrity ambassador; global hair icon Marilyn Monroe, lit up the night sky as they were projected all over town. The campaign was launched recently at The Plaza hotel also in New York City.

For additional photos of both Fashion Week events, visit our Facebook page @sexyhaircorp or Instagram page @sexyhair. To purchase any of these products visit our Product page on our website sexyhair.com.

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