Just in time for the holiday season, Sexy Hair is rolling out a new version of its Healthy Sexy Hair line, now reformulated with rich cocoa. Sexy Hair master stylists say the benefits of combining cocoa and soy increases strength, hydration, and shine enhancement because it can penetrate more deeply into the hair cuticle to help rebuild, replenish and intensify the conditioning process.
The relaunch includes the addition of two new products in the Health Sexy Hair line, Soy Mellow Conditioning & Taming Foam and Soy Tri-Wheat Treatment, each of which contain antioxidants to neutralize free radicals and protect hair from environmental damage. In addition to the new formula, the packaging has been updated for a sleek, streamlined look with chocolate brown accents on a teal background.
New products in the Healthy Sexy Hair line include:
- Soy Mellow Conditioning & Taming Foam (6.8 oz.; $16.95) is a styling/ conditioning hybrid that smoothes, detangles and fights frizz while moisturizing and strengthening hair, increasing elasticity and restoring amino acids lost during blow drying.
- Soy Tri-Wheat Treatment (6.8 oz.; SRP: $15.95) is an intensive hydrator with natural emollients from pure cocoa beans, plus strengthening soy proteins. When used weekly, the treatment revives each strand and locks in moisture, making hair instantly healthy looking and shiny, more manageable and less prone to breakage.
Reformulated products in the Healthy Sexy Hair line include:
- Soymilk Shampoo moisturizes without weighing hair down, preserves color and protects against environmental damage (10.1 oz.; SRP:$13.95).
- Soymilk Conditioner hydrates and strengthens hair and preserves color, penetrating deeply to prevent damage and add shine (10.1 oz.; SRP $14.95).
- Soy Renewal Nourishing Styling Treatment smoothes, hydrates and protects, enhancing shine, controlling frizz and reducing drying time (4.2 oz.; SRP: $19.95).
- Soy Tri-Wheat Leave in Conditioner, the ultimate detangler for all hair types, delivers weightless moisture and protects against environmental damage (8.5 oz.; SRP: $14.95).
- Soy Paste, a non-greasy, hydrating pomade, texturizes and separates, delivering firm, pliable hold and extraordinary shine. Washes out easily and never flakes (1.8 oz.; SRP: $15.95).
- Soya Want Flat Hair Flat Iron Spray protects against damage from heat styling and deposits proteins into each strand during flat ironing for added strength. It leaves hair stick-straight and shiny and provides firm hold all day (4.5 oz.; SRP $14.95).
- Soya Want Full Hair Firm Hold Hairspray infuses hair with strength and shine and protects hair from heat and environmental damage. Provides firm hold and root lift (9.1 oz.; SRP $16.95).
Sexy Hair's top-quality products are favorites of Hollywood's leading entertainment-industry stylists, including the hands behind the hair on Desperate Housewives, Ugly Betty, Entourage and Dancing with the Stars.
